Coastal Celebrates 27th Anniversary

November 2017 marks the 27th anniversary of the company's founding. A grand ceremony was held in Shenzhen to celebrate the occasion.

Over the past twenty-seven years, Coastalites have grown together and weathered the ups and downs with the company. "One of our core values is staying entrepreneurial and courageous. We've not gotten here without relentlessly challenging ourselves to remain ahead in today's dynamic, consumer-led market. We must preserve and leverage on our strong corporate culture to continue to grow our business," said Mr Xianglong Xia, CEO and Executive Director of Coastal Greenland in his opening speech to the ceremony.

Many businesses have come and gone. For Coastalites, it is both a responsiblity and privilege to maintain and grow a longstanding business, with a mission and collective goal of committing themselves to provide high quality products and services to enrich the lives of everyone. 

Employee morale was particularly heightened by a moving and inspiring choir performance delivered by Coastal's Shenzhen-based employees. This was followed by an awards ceremony for the winners of a short essay competition as well as employee recognition and performance awards.

“The journey has been a tremendously fulfilling one, but it is by no means the end. Coastalites must continue to innovate and work hard to create a better tomorrow!"